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Downtown Wayfinding Signage Project

Economic Development

Economic Development Manager
Sarah Crosthwaite
scrosthwaite@johnstownco.gov
970-578-9612

Downtown Wayfinding Signage Project

Local Community Grows Here Johnstown Logo

The Downtown Branding & Wayfinding project kicked off in June 2022 with the initial focus on creating a downtown brand that focused on celebrating and raising awareness of the historic community core, and a comprehensive community signage and wayfinding plan that helps navigate vehicles and pedestrians towards unique destinations and resources within the downtown. Together, the new downtown brand and wayfinding designs reinforced the history and character of Johnstown, while also helping to ground the Town’s continued potential for growth and economic development in a strong foundation of shared community values and history.


The new downtown brand was officially adopted by the Town Council in March 2023. The final Downtown Johnstown brand incorporates the feedback and direction we received from the community and stakeholders over the process of a year. The final brand also includes the new tagline “Local Grows Here,” with the option of adding different qualifiers like local business, connections, history, creativity, family, community, etc. to specifically identify the things the community would like to grow in the historic downtown district. The “Local Grows Here” tagline embraces the reality of community growth in a positive way, highlighting that encouraging growth that empowers and strengthens what is local and unique will set the historic downtown apart as a place that supports and encourages the growth of local businesses, entrepreneurs, and places where the community can come together.
 

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Phase 1 Wayfinding Signage

In Progress - completion estimated in early 2024

A table describing the various types of signage that are to be installed throughout downtown Johnstown during Phase 1 of the Downtown Wayfinding Signage Project.
Phase 2 Wayfinding Signage

The Town plans to issue an RFP for Phase 2 and award the contract in Q1 2024. It is estimated that the engineering, fabrication, and installation of Phase 2 signage will be completed by the end of 2024.

A table describing the various types of signage that could be installed throughout downtown Johnstown during Phase 2 of the Downtown Wayfinding Signage Project.
Phase 3 Wayfinding Signage

TBD

A table describing the various types of signage that could be installed throughout downtown Johnstown during Phase 3 of the Downtown Wayfinding Signage Project.
Future Wayfinding Signage

(As development occurs or funding becomes available)

A table describing the various types of signage that could be installed throughout downtown Johnstown following the completion of all Phase 3 signage projects.
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Where We Are Now

Since the formal adoption of the Downtown Brand, Town Staff has worked with the same consultant to develop and design a uniform set of signage for the downtown area. The signage includes gateway signage, landmark designators, interactive pedestrian signage, static pedestrian signage, parking lot signage, and vehicle directional signage.

The Town Council was provided preliminary signage designs in May 2023 and soon after Town Staff issued an RFP to request proposals from qualified firms that could engineer, fabricate, and install the signage. The Town Council awarded Ad Light Group Phase 1 of the downtown signage project in July 2023. Phase 1 of the downtown signage project includes three gateway/monument signs that are meant to signify arrival into the core historic downtown. Engineering, fabrication and installation of Phase 1 signage is estimated to be completed in early 2024.

Phase 1 Signage Types

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Design rendering of the the downtown Johnstown 'J' sign that was installed in the area in 2023.
Design rendering of the the downtown Johnstown curved gateway wall signage that is slated to be installed in early 2024.
Design rendering of the the downtown Johnstown  columnar signage that is slated to be installed in early 2024.

Want to learn more about the Downtown Wayfinding Signage Project?

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Check out the branding and signage plans below.